Daily Metro - The Newest Kid On The Shelf

The Daily Metro is the newest entrant in the already crowded market for dailies. What with the dominant Daily Nation, resurgent East African Standard, the content-revamped duo of Kenya Times and People and Nairobi Star, the recent and noisy pioneer of the soft news genre.

Its common knowledge that NMG have had this project in their plans even before they launched the Business Daily but may have developed cold feet over this venture and even shelved it until Nairobi Star sneaked in and created a niche for itself selling as “a magazine in a newspaper’s body”. It is interesting that NMG are the printers of Nairobi Star and must have watched incredulously at the growing popularity of their client. Selling at 20/=, the Daily Metro is being positioned as a daily targeting the youth.

I believe there is a market for each of these new publications and even as we experience recovery of most sectors in the economy, growth in the print media has lagged behind their counterparts in the electronic media who have been on a boom mode for the last ten years or so.

I wish them luck and healthy readership.