The story is now a week old and very well known. No need going into the details.
My take is that should Susan be known to someone more brighter than she is, here is an opportunity that can make her a "celeb" and maybe some dough while at it. Kenya finally gets a person who is famous for being (in)famous. This is our own homegrown answer to the Kadarshian Sisters, the Hilton Sisters and Nicole Ritchie all rolled in one. Our girl Susan is famous for no talent at all. she is famous for being rude, domineering, nasty, ill-mannered, class-worshiper, pretender, ignorant of the world around her, vain and owner of zero-eating etiquette.
So how does she go about it? It is obvious the girl has no counsel around her because as soon as the backlash started, she was on her twitter page saying that the show was scripted and that the person she so ably depicted is not real! Bad move! Take advantage of the swelling public interest girl!
There are many marketers and owners of products who can pay a tidy sum of money to use her as an ambassador or magnet to pull crowds. Imagine the organizers of the Mingle event daring the bravest of Kenya's young men to date her? Imagine if she was to make a presentation to the thousands of women who hate men on how to deflate a man's ego in the shortest time! Imagine if she joined a cause that is counter to her personality and totally ignored the public's perception of a man-eater. No, not the jiggers- that is crowded and already well known. How about sanitary towels, anti-rape, anti-blindness or any cause looking for a heroine to take it to the next level.
Imagine if she advertised as the answer for domineering mothers-in-law. Imagine a badge or t-shirt endorsing a product saying that with product X, you can date Susan and come out alive! How about a fencing match with Susan? How about selling barbed wire and fencing posts with dear Susan as ambassador? The good people at the Rhino Ark can use the girl to market their latest initiative to fence the Eburru Escarpment Forest. How about Visa and Mastercard? How about sellers of general knowledge books? Imagine a spin-off show by Tujuane producers as Kenya's search for the male equivalent of Susan. The list is endless.
Imagine if she advertised as the answer for domineering mothers-in-law. Imagine a badge or t-shirt endorsing a product saying that with product X, you can date Susan and come out alive! How about a fencing match with Susan? How about selling barbed wire and fencing posts with dear Susan as ambassador? The good people at the Rhino Ark can use the girl to market their latest initiative to fence the Eburru Escarpment Forest. How about Visa and Mastercard? How about sellers of general knowledge books? Imagine a spin-off show by Tujuane producers as Kenya's search for the male equivalent of Susan. The list is endless.
Over to you brave marketers.
